Page 236 - Ebook HTKH 2024

(7.8%), with 71.8% being female. Additionally, 88% of the participants reported
shopping online frequently or very frequently.

Figure 7. Frequency Chart of online shopping among surveyed groups

Figure 8. Materials Commonly Used for Packaging

The survey results also indicate that among the materials used for packaging
products, over 75% of customers receive their goods packaged with bubble wrap and
cardboard.
Figure 9. Buyer's actions regarding packaging materials.

Specifically, observing chart 3.8 clearly shows the attitudes of consumers toward
e-commerce packaging materials, with more than 65% indicating that they throw it
away, while the remaining actions include reusing, recycling, and others.

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