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Figure 13. The level of concern among buyers regarding sellers' use of
environmentally friendly packaging

More than 50% of respondents are concerned or very concerned about sellers using
environmentally friendly packaging materials. However, 12% of buyers are indifferent
to this issue, which is also a noteworthy figure.
Figure 14. Survey respondents' purchase intention after being aware of the
impact of e-commerce waste

Notably, when it comes to awareness of the impact of e-commerce waste on the
environment, 41.3% of respondents expressed a neutral stance regarding changes in

their purchasing behavior.
Ultimately, even with awareness of the impact of e-commerce waste, respondents
did not adjust their buying habits. Due to the increasing demand for shopping, it is not
possible to reduce purchasing behavior; instead, we should seek alternative solutions to
this issue. This survey indicates that while people may not fully understand e-
commerce waste, they are already aware of its environmental impacts and are concerned

about sellers using environmentally friendly packaging.
4. Recommendation
To ensure that e-commerce develops rapidly while also promoting sustainable
practices and minimizing negative impacts on the environment and green economic
growth, this article presents several solutions and recommendations for stakeholders as
follows:
4.1. For government regulatory agencies:
- The government should establish regulations and promote compliance

regarding e-commerce waste management, focusing on the collection, recycling, and

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