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etc... (Table 3).
Table 3. Summary of awards for some green and sustainable tourism categories
according to ASEAN standards in the period 2011 – 2024
NAME OF THE AWARD QUANTITY LOCAL

Ho Chi Minh city, Hanoi, Ba Ria -
ASEAN green hotel 48 Vung Tau, Khanh Hoa, Quang Nam,
Binh Thuan, Lam Dong, Quang Ninh,
Thua Thien Hue, Da Nang, Can Tho,

Ha Giang, Vinh Phuc, Ben Tre, Kien
Giang
ASEAN clean tourism 05 Ba Ria - Vung Tau, Binh Dinh, Lam
city Dong, Quang Nam, Thua Thien Hue
ASEAN sustainable 03 Quang Nam, Quang Ninh, Thai
tourism products Nguyen

ASEAN community 10 Quang Nam (03), Hoa Binh (02), Thai
tourism Nguyen (02), Thua Thien Hue (01), Ha
Giang (01), Lai Chau (01)
Quang Nam (02 clusters), Hoa Binh (03
Homestay ASEAN 15 clusters), Lao Cai (04 clusters), Ha
(homestay cluster) Giang (01 clusters), Vinh Long (03),

Son La (01), Can Tho (01 clusters)
Source: Vietnam National Tourism Administration, 2024
The competitiveness of the tourism industry is also increasingly enhanced. In
2019, Vietnam ranked 63/140 countries and territories, up 17 places compared to 2011;
in 2022, the development capacity index of Vietnam Tourism continued to increase,
nd
reaching 52 . However, in 2023, Vietnam's tourism development capacity index
th
decreased by 7 places compared to 2022, ranking 59 . The tourism industry has
received many prestigious awards from the World Travel Awards. In 2023, Vietnam
was honored to receive 19 World's Leading Awards and 54 Asia's Leading Awards
presented by the World Travel Awards such as: “World's Leading Heritage
Destination” (4 consecutive years), “Asia's Leading Destination” (5 consecutive
years); “World's Best Golf Destination 2019”, “Asia's Leading Culinary Destination”;

“Asia's Best Golf Destination” (3 consecutive years). It can be said that Vietnam's
tourism is growing stronger and stronger, gradually affirming its position and brand in
the region and the world.
In a survey by the Institute for Tourism Development Research (2020) of 20
tourism experts on the arrangement of priorities (important) of tourism development
criteria towards green growth, the majority of experts said that “Exploiting and using
tourism resources rationally and effectively_KT&SD” is the most important factor
(accounting for 32.4%), followed by “Building strategies and plans for green tourism

development, implementing green tourism management_XDCL” (accounting for
25.2%), “Implementing green investment, developing green tourism products, building
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