Page 89 - Bìa kỷ yếu

các trường đại học trong bối cảnh thế giới với thời kỳ cách mạng công nghiệp 4.0, Digital
marketing là lựa chọn tối ưu của các trường đại học để thu hút tuyển sinh và nâng cao chất lượng
giáo dục đào tạo, khẳng định vị thế đứng vững trong hệ thống đảm bảo chất lượng đào tạo quốc
gia.
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[3]. Chapleo Chris, Suomi Kati (2015), A framework for conceptualizing and managing brand
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[4]. Constantinides, E., Zinck Stagno, M. (2012), Higher Education Marketing: A Study on the
Impact of Social Media on Study Selection and University Choice, International Journal of

Technology and Educational Marketing , 2(1), 41 – 58.

[5]. Dill, D. and F. Van Vught (eds) 2010), National Innovation and the Academic Research

Enterprise. Public Policy in Global Perspective, The Johns Hopkins University Press,

Baltimore.
[6]. Hanover Research (2014), Trends in Higher Education Marketing, Recruitment, and
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Technology retrieved from
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[7]. Hossler, D., and Gallagher, K. (1987), Studying student college choice: A three-phase model

and the implication for Policymakers, College and University , 62, 201-21.
[8]. Kotler, P., Keller, K. L., Ang, S. H., Tan, C. T., and Leong, S. M. (2018), Marketing
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[9]. Mc Grath, J. M. (2002), Attitudes About Marketing in Higher Education: An Exploratory

Study, Journal of Marketing for Higher Education 12(1), 1-14.
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