Page 471 - Ebook HTKH 2024

11 (C4)
C41

Benefits of green growth in terms of
12 C42 Environmental combating environmental pollution
Benefits and climate change
Competitive Benefits that can be achieved in
13 C43 Advantage terms of competitive advantage of
Benefits tourism Businesses
Trends and demands of

consumers/tourists for businesses
14 C51 operating in green growth, toward
Tourist Demand sustainable development
15 C52 External Competitor Competitive pressure from
factors (C5) Pressure competitors
National policies on environmental

16 C53 management, sustainable
development, and policies to
National Policy support tourism businesses
C54 Green growth trends, sustainable
development, climate change
International response of countries around the
Integration world, and the integration capacity
(Globalization) of Vietnamese tourism businesses.

Step 2: Establish a decision-making council
The council consists of 04 decision-making experts D1, D2, D3, D4.
Step 3: Determine the weight of the criteria

After determining the criteria for assessing the factors affecting green growth
activities at tourism businesses, the members of the Council are asked to make a pairwise
comparison between the criteria using the AHP model of Chang (1996) to determine the
weight of the criteria.
Table 3: Weight values of main criteria
Total
C1 C2 C3 C4 C5 Weight (wn=1;5)
average

C1 1.000 2.500 2.750 2.000 4.000 2.450 0.349
C2 0.417 1.000 1.625 2.083 3.500 1.725 0.246
C3 0.375 0.875 1.000 1.250 2.250 1.150 0.164
C4 0.500 1.042 1.250 1.000 2.250 1.208 0.172

C5 0.250 0.292 0.458 0.458 1.000 0.492 0.070
7.025

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