Page 468 - Ebook HTKH 2024

Green management Li, W. & Wu, X., 2022

Green economics Li, W. & Wu, X., 2022
Green benefits Green environment Li, W. & Wu, X., 2022

of business Li, W. & Wu, X., 2022;
Competitive advantage Chae, 2022
Tourist demand (Tuan, 2021)
External factors Pressure from competitors (Tuan, 2021)
National policies (Tuan, 2021)

International integration (Tuan, 2021)

2.5. Model of factors affecting green growth activities in tourism businesses
Figure 1. Model of factors affecting green growth activities in tourism businesses

3. Research Methods
This study uses quantitative research methods with the theory of AHP hierarchical
structure analysis. AHP is proposed to construct decision-making problems in different
levels or hierarchies (Saaty, 1987). The scale used for comparison in AHP allows

decision-makers to combine experience and knowledge intuitively (Millet, 1998). The
AHP result is the weighted ranking of criteria through the calculation of pairwise
comparison matrices of criteria. The analytic hierarchy method process consists of 5
steps as follows:

Step 1: Determine the set of evaluation standards (Cj) and criteria set (Cjg)
Based on the overview of domestic and international documents to determine the
set of standards Cj (j=1,…h) and the set of criteria corresponding to each standard Cjg
(g = 1,…n)
Step 2: Establish a decision-making council (Dt)

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