Page 473 - Ebook HTKH 2024

Benefits of
tourism C41 C42 C43 Total Weight
)
businesses average (w jg=41;43
C41 1.000 3.000 1.625 1.875 0.479
C42 0.333 1.000 0.417 0.583 0.149
C43 0.875 2.500 1.000 1.458 0.372
3.917

External Total Weight
factors C51 C52 C53 C54 average (w jg=51;54
)
C51 1.000 2.500 2.750 3.750 3.000 0.447
C52 0.417 1.000 1.625 2.750 1.792 0.267

C53 0.396 0.875 1.000 2.000 1.292 0.193
C54 0.271 0.375 0.500 1.000 0.625 0.093
6.708

For the main criterion “Readiness of tourism businesses”, the results of Table 4
show that the weight value of sub-criterion C11 w11=0,522 has the largest value,
followed by the weight value of sub-criterion C12 with w12=0,257, sub-criterion C13
with w13=0,221. This means that the sub-criterion “Green Growth Awareness of tourism
businesses” (C11) is most important to green growth activities in tourism businesses
compared to the remaining criteria. The sub-criterion “Green inputs of tourism

businesses” (C12) is the second most important, and finally the sub-criterion “Green
behaviors of tourism businesses” (C13).
For the main criterion “Green inputs of tourism businesses”, the results also show
that the weight value of sub-criterion C23 w23=0,412 has the largest value, followed by
the weight value of sub-criterion C21 with w21=0,344, sub-criterion C22 with w22=
0,244. This means that the sub-criterion “Orientation of green growth activities” (C23)
most important to green growth activities in tourism businesses compared to the
remaining criteria, the sub-criterion “Capital (green finance)” (C21) is the second most

important, and finally the sub-criterion “Human resources of tourism businesses” (C22).
For the main criterion “Green behaviors of tourism businesses”, the results also
show that the weight value of sub-criterion C33 w33=0,392 has the largest value,
followed by the weight value of sub-criterion C31 with w31=0,281, sub-criterion C34
with w34=0,231, sub-criterion C32 with w32=0,096. This means that the sub-criterion
“Green R&D of tourism businesses” (C33) is the most important to green growth

activities in tourism businesses compared to the remaining criteria. The sub-criterion
“Green Product Development of tourism businesses” (C31) is the second most
important, the next is “Green Management of tourism businesses” (C34), and finally the
sub-criterion “Green Process Improvement of tourism businesses” (C32).

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