Page 474 - Ebook HTKH 2024

For the main criterion “Benefits of tourism businesses”, the weight value of
sub-criterion C41 w41=0,479 has the largest value, followed by the weight value of sub-

criterion C43 with w43=0,372, sub-criterion C42 with w42=0,149. This means that the
sub-criterion “Economic benefits of tourism businesses” (C41) is most important to
green growth activities in tourism businesses compared to the remaining criteria, sub-
criterion “Competitive of tourism businesses” (C43) is the second most important, and
finally the sub-criterion “Environmental benefits of tourism businesses” (C42).
For the main criterion “External factors”, the results also show that the weight
value of sub-criterion C51 w51=0,447 has the largest value, followed by the weight value
of sub-criterion C52 with w52=0,267, sub-criterion C53 with w53=0,193, and sub-

criterion C54 with w54=0,093. This means that the sub-criterion “Tourist Demand” (C51)
is the most important to green growth activities in tourism businesses compared to the
remaining criteria, sub-criterion “Competitor Pressure” (C52) is the second most
important, the next is “National Green Growth Policy”, and finally the sub-criterion
“International Integration (Globalization)” (C54).
Step 5: Calculate the final value of the criteria corresponding to each standard

Table 5. Table of weighted values of sub-criteria depending on
main-criteria
Average weight of Average weight of Final value
standards (wj=1;5) criteria (wjg=11;54) (t jg=11;54
)
0.349 C11 0.522 0.182
C1 0.349 C12 0.257 0.090
0.349 C13 0.221 0.077

0.246 C21 0.344 0.084
C2 0.246 C22 0.244 0.060

0.246 C23 0.412 0.101
0.164 C31 0.281 0.046
0.164 C32 0.096 0.016
C3
0.164 C33 0.392 0.064

0.164 C34 0.231 0.038
0.172 C41 0.479 0.082
C4 0.172 C42 0.149 0.026
0.172 C43 0.372 0.064

0.07 C51 0.447 0.031
C5 0.07 C52 0.267 0.019
0.07 C53 0.193 0.013
0.07 C54 0.093 0.007

The results of Table 5 show the final values of the criteria depending on the main
criteria (C1 to C5), from t11 to t54 respectively. Specifically: For main criterion C1
“Readiness of tourism businesses”, the final value of the sub-criteria increases from

466