Page 475 - Ebook HTKH 2024

“Green behaviors of tourism businesses”, “Green inputs of tourism businesses”, “Green
Growth Awareness of tourism businesses”, correspond to the values t13=0,077,

t12=0,090, and t11=0,182. This means that the sub-criterion “Green Growth Awareness
of tourism businesses” (C11) is the most important to green growth activities in tourism
businesses compared to the remaining criteria. The sub-criterion “Green inputs of
tourism businesses” (C12) is the second most important, and finally the sub-
criterion “Green behaviors of tourism businesses” (C13). This result is completely
consistent with the results of evaluating the weight of criteria depending on the main
criterion “Readiness of tourism businesses” in Table 4.
For main criterion C2 “Green inputs of tourism businesses”, the final value of the

sub-criteria increases from “Human resources of tourism businesses”, “Capital (green
finance) of tourism businesses” to “Orientation of green growth activities of tourism
businesses” correspond to the values t22=0,060, t21=0,084, and t23=0,101. This means
that the sub-criterion “Orientation of green growth activities of tourism businesses”
(C23) is the most important to green growth activities in tourism businesses compared
to the remaining criteria. This result is completely consistent with the results of

evaluating the weight of criteria depending on the main criterion “Green inputs of
tourism businesses” in Table 4.
For main criterion C3 “Green behaviors of tourism businesses”, the final value of
the sub-criteria increases from “Green Process Improvement of tourism businesses”,
“Green Management of tourism businesses”, “Green Product Development of tourism
businesses”, “Green Growth R&D of tourism businesses” correspond to the values
t32=0,016, t34=0,038, t31=0,046, and t33=0,064. This means that the sub-criterion “Green

Growth R&D of tourism businesses” (C33) is the most important to green growth
activities in tourism businesses compared to the remaining criteria. This result is
completely consistent with the results of evaluating the weight of criteria depending on
the main criterion “Green behaviors of tourism businesses” in Table 4.
For main criterion C4 “Benefits of tourism businesses”, the final value of the sub-
criteria increases from “Environmental Benefits of tourism businesses”, “Competitive

Advantage Benefits of tourism businesses” to “Economic Benefits of tourism
businesses” correspond to the values t42=0,026, t43=0,064, and t41=0,082. This means
that the sub-criterion “Economic Benefits of tourism businesses” (C41) is most
important to green growth activities in tourism businesses compared to the remaining
criteria. This result is completely consistent with the results of evaluating the weight of
criteria depending on the main criterion “Benefits of tourism businesses” in Table 4.
For main criterion C5 “External Factors”, the final value of the sub-criteria
increases from “International Integration (Globalization)”, “National Green Growth

Policy”, “Competitor Pressure” to “Tourism Demand” correspond to the values
t54=0,007, t53=0,013, t52=0.019, and t51=0,031. This means that the sub-criterion
“Tourism Demand” (C51) is the most important to green growth activities in tourism
businesses compared to the remaining criteria. This result is completely consistent with
the results of evaluating the weight of criteria depending on the main criterion

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