Page 231 - ISC PROCEEDINGS 21.4

Communica
Promotion Outstanding
No. Slogan Technologies Used tion
Program Results
Channels
suitable customer
segments on Meta
platforms, TikTok,
and Google.
- AR Try-On
Technology: An
application Live
enabling users to television Attracted
virtually try on ao
dai via their broadcasts; approximately
HANOI – A smartphones. official press 30,000–60,000
Hanoi SAFE AND outlets; visitors per event
4 Tourism Ao FRIENDLY - Hashtag & UGC social media session; promoted
DESTINATI
Dai Festival ON Campaigns: AI platforms; the image of
systems collect
cultural
heritage
user-generated exhibition at through traditional
booths
photos and videos the event. national attire.
to feature
outstanding
content on the
official website.
- Digital Catalogue Tourism
& QR Engagement: websites;
Each gift features a KOLs (Key Standardized a
QR code linking to Opinion portfolio of 58
ESSENCE videos, reviews, Leaders); certified service
OF
Hanoi HERITAGE and product and tourism establishments;
5 Tourism – GIFTS stories. information supported travel
Gift Festival OF THE - Recommendation booths in enterprises and
CAPITAL
Chatbot providing the Old craft villages in
gift suggestions Quarter and establishing direct
based on visitors’ at NoiBai connections.
preferences and Internationa
itineraries. l Airport.
- Smart Night
Tourism App: AI Digital
recommends night- tourism Develop 15 night-
HANOI BY time routes based
NIGHT – on time slots, age maps, the H- time tourism
Hanoi Night ENCHANTI Heritage products; attract
6 groups, and visitor
Tourism NG application, more than 1.5
COLORS preferences. and virtual million visitors in
- Real-time Data
Integration: reality (VR) 2025.
platforms
Updates events,
schedules, and

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