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This trend suggests a rising global interest in Vietnam tourism, including Hanoi,
thereby creating substantial opportunities for strategic SEO development and enhanced
digital visibility.
4.2. Outstanding promotion programs
In recent years, through the proactive adoption of digital platforms integrated with
AI, the city’s tourism promotion activities have undergone significant transformation,
characterized by the use of diverse technologies and the dissemination of messages
across multiple communication channels.
Table 2. Technologies used in destination promotion activities of Hanoi
Communica
Promotion Outstanding
No. Slogan Technologies Used tion
Program Results
Channels
National
- 3D/360° video television, Promoted inner-city
Hanoi and VR content national tours, strengthened
Tourism showcasing Hanoi press, social cooperation with
Welcomes HELLO - Integration of an media enterprises,
1 HANOI
2022 – Get AI-powered platforms, stimulated recovery
on Hanoi multilingual and on-site momentum, and
2022 chatbot providing promotion improved tourism
24/7 support at revenue.
destinations.
- AI
Announced
Recommendation Live events; destinations, new
Engine suggesting
Hanoi itineraries based press media; attracted media
Tourism SAFE – on tourists’ internet and attention and
business
social
FRIENDLY
Welcomes – QUALITY preferences and
2 2025 – Get – travel time. media; community
on Hanoi ATTRACTI - Centralized CRM official engagement, and
websites;
ensured
the
VE
2025 and customer data
systems enabling promotional continuity of
videos.
promotional
personalized activities
promotional throughout 2025.
messages.
- AI-powered CNN, Digital
storytelling videos Platforms
and chatbot tours (FB, TikTok), Positioned Hà Nội
narrating cultural among the Top 25
heritage stories. website World’s Leading
Hanoi - HANOI – https://ww
Machine
3 Come to COME TO - Learning–based w.google.co Cultural
Destinations
LOVE
love 2024 m/search?q
targeted =VisitHanoi. (Tripadvisor 2024,
advertising: com.vn, 2025).
Automatically
optimizing Vietnam
Airlines.
campaigns to reach

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