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(iii) Response (R) denotes tourists’ behavioral outcomes, such as information search,
service booking, destination choice, revisit intention, and experience sharing.

Figure 1. The S–O–R Model in smart destination promotion
Source: Author
Importantly, within a smart tourism environment, this model is extended by
incorporating a data-driven feedback mechanism, whereby tourists’ behavioral responses
are continuously captured and analyzed to refine and optimize promotional activities in
real time. This dynamic feedback loop enhances the adaptability and effectiveness of
destination promotion strategies.
2.3. Destination promotion platforms and tools in the digital era and the
development of artificial intelligence
Destination promotion platforms and tools
In the context of rapid digital transformation and the remarkable growth of AI,
destination promotion activities are no longer confined to traditional media such as
advertisements in newspapers and magazines, television and radio broadcasting;
participation in tourism fairs; the production of brochures and catalogs; or the
organization of promotional events in source markets. Instead, they are rapidly shifting
toward digital platforms, characterized by a diversity of tools, communication approaches,
and enhanced interactive capabilities.
Several digital platforms, tools, and technologies are currently widely used in
destination promotion activities, including:

Figure 2. Model of destination promotion platforms and tools
Source: Compiled by the authors

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