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4. Research results
4.1. Current situation of applying destination promotion tools in Hanoi
In recent years, Hanoi has implemented relatively effective destination promotion
activities through official tourism websites such as Hanoi Department of Tourism’s portal
(tourism.hanoi.gov.vn) and the digital tourism ecosystem dulich.myhanoi.vn. These
platforms not only provide information and databases on more than 300 tourist
attractions but also demonstrate a clear orientation toward digital transformation in
destination management and branding.
The integration of multiple languages (English, French, Chinese, Japanese, and
Korean) and linkage with national tourism channels such as Vietnam National
Administration of Tourism’s vietnam.travel reflect the goal of expanding access to
international markets while ensuring official and consistent information flows. The city’s
tourism portals are continuously upgraded to update events and programs in real time,
serving both domestic and international visitors.
The websites provide real-time tourism data, multilingual support, online assistance,
and smart digital maps. The integration of information with e-ticketing systems, QR codes,
and audio guides at cultural and heritage sites has contributed to building a real-time
tourism data ecosystem that supports both management efficiency and smart visitor
experiences. The integrated database includes more than 300 attractions, services, and
events within a unified system that allows enterprises and tourists to access information
easily. Smart tourism maps are being piloted in districts such as Hoan Kiem, Hoang Mai,
Nam Tu Liem, and Dong Anh.
E-ticketing systems, automated visitor control software, and QR-code-based
information services have been implemented at major heritage sites, including Imperial
Citadel of Thăng Long, Temple of Literature, Haa Lo Prison, and Bát Tràng Pottery Village,
enhancing both online and on-site user convenience. Technologies such as VR, 3D
mapping, and multilingual audio guides are also being applied to present heritage in more
innovative ways (e.g., the iMuseum VFA application at the Vietnam National Fine Arts
Museum).
Online communication campaigns with messages such as “Hanoi – Come to Love”
and “Hanoi – Safe, Friendly, Attractive” have been implemented consistently across
websites and social media platforms, including YouTube, Facebook, and TikTok, targeting
both domestic and international markets. Hanoi has also cooperated with international
media networks such as CNN, Traveloka, and CNBC to broadcast promotional videos on
websites and television, contributing to increased tourism awareness.
According to statistics from HypeStat, Hanoi’s tourism websites receive
approximately 46,300 visits per day, equivalent to around 1.4 million visits per month,
with an average of 4.11 pages viewed per user. The majority of traffic (98.3%) originates
from Vietnam, indicating that the content remains strongly oriented toward domestic
tourists and local users.
Although there are few publicly available reports evaluating the specific SEO
performance of tourism.hanoi.gov.vn or related campaign landing pages, overall industry
data indicate that international searches related to Vietnam tourism increased
significantly from late 2024 to early 2025—by approximately 15–30%, and by 30–45% in
early February 2025 compared to the same period of the previous year.

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