Page 232 - ISC PROCEEDINGS 21.4

Communica
Promotion Outstanding
No. Slogan Technologies Used tion
Program Results
Channels
promotions in real
time.
- Sensor + IoT + Big
Data traffic analysis
to understand QR code Digitized 100% of
visitor behavior. system at
Smart - AR/VR heritage accommodation
Tourism TOUCH and sites; Hanoi establishment data;
Promotion HANOI – experiences maps Tourism implemented an
CONNECTI interactive
7 & Digital NG connecting App; and integrated digital
Transformat HERITAGE heritage with international tourism map
ion featuring 300 green
immersive digital social media destinations in Hà
environments. platforms. Nội.
- Automated digital .
feedback collection
from visitors.
Live events;
- Hybrid Event
Technology (both promotion Achieved a 10.9%
through
increase in visitor
onsite and online): press, arrivals in the early
livestreaming, VR
Hanoi booths, and virtual television, months of the year;
the
social media strengthened
Tourism EXPERIEN exhibitions.
8 platforms; linkage between
Festival CE HANOI - AI-powered
2025 2025 photo/video and the new tourism
products
that
official
highlights website of combine traditional
generator for rapid
media content the Hanoi and modern
Department
experiences.
production.
of Tourism.
- Lead Scoring & AI On-site at Attracted more
Follow-up the travel than 700
Automation: fair; press enterprises from 54
Automatically media provinces and
DEVELOPI capturing leads and coverage; cities, featured over
VITM Hanoi NG GREEN booths, and
DESTINATI sending follow-up B2B and B2C 450
2025 – ONS, emails after the networking created
Internation ELEVATIN
9 fair. activities; opportunities to
al Travel G - Digital booths social media connect Hanoi’s
Fair VIETNAM’ equipped with AI platforms; destination
S
TOURISM
Assistants and the products with
providing official domestic and
multilingual website of international
support for the Hanoi tourism markets in
international Department Hanoi.

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