Page 233 - ISC PROCEEDINGS 21.4

Communica
Promotion Outstanding
No. Slogan Technologies Used tion
Program Results
Channels
visitors. of Tourism.
Digital Storytelling
& Immersive Local events
Content presenting combined Attracted visitors to
history through with pedestrian streets
short videos and experiential and heritage sites,
Hanoi AR applications. tours; strengthened
Cultural – Geo-targeted Ads promotion linkages among
Historical & Localization: through attractions in Ba
10
Tourism RED OF BA digital campaigns social media Đình District,
2025 – “Red DINH precisely targeting platforms enhanced length of
of Ba Đinh” specific markets and local stay, and reinforced
based on media the image of Hanoi
geographic channels in as a historical
location and Hanoi. destination.
audience
segmentation.
Source: Compiled from the Vietnam National Administration of Tourism; the Hanoi
Department of Tourism; Dulich.vn; and Thanglong.vn.
In recent years, Hanoi has intensified its destination branding campaigns through
international television channels such as CNN, with slogans like “Hanoi – Come to Love,”
thereby enhancing global destination awareness. Short promotional clips and special
programs about Hanoi have been broadcast across major markets, including Northeast
Asia, Europe, Japan, and North America, combining television PR with technology-driven
content.
The city has proactively implemented multi-channel promotion strategies by
leveraging platforms such as YouTube, Facebook, Instagram, and TikTok to introduce
tourism products through videos, livestreamed events, and virtual tours. VietSense Travel
operates the YouTube channel “TV 247,” featuring tourism-related content that presents
Hanoi from authentic, everyday experiential perspectives, thereby reaching global
audiences.
Festivals such as the Autumn Festival, Halloween Festival, and the Ao Dai Festival
have been broadcast live on television or livestreamed via social media, increasing
interaction and reach not only among domestic visitors but also international tourists.
At prominent heritage sites such as the Imperial Citadel of Thăng Long, Temple of
Literature, and major museums, Hanoi has implemented QR codes, e-ticketing systems,
12-language audio guides, and 3D interactive maps. These technologies create automated,
convenient, and information-rich visitor journeys while reinforcing the city’s image as a
technologically advanced destination.
Hanoi has also developed a centralized tourism data management system
synchronized with national and international systems to analyze visitor behavior, optimize
services, and personalize communication according to different market segments. AI
applications are used to recommend destinations, itineraries, and activities in real time
based on weather conditions, events, crowd density, and social feedback, as well as to

232