Page 31 - Ebook HT QTNHS

management plays a coordinating role in this transformation through leadership vision, strategic
communication, and employee motivation. Simultaneously, HR policies—such as recruiting for digital
competencies, technology skills training, and performance-based reward and penalty systems—serve as
key levers to support cultural change. The paper proposes a “Culture Change for Digital Banking”
model tailored to the Vietnamese context, emphasizing the synergistic relationship between
organizational culture, change management, and HR policies in driving the success of digital banking.
Keywords: organizational culture transformation, digital banking, change management, human
resource policies, digital competencies

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