Page 461 - ISC PROCEEDINGS 21.4

[5] Cai, S., Liu, Y., Aduldecha, S., & Junaidi, J. (2025). Leveraging customer green
behavior toward green marketing mix and electronic word-of-mouth. Sustainability, 17(6),
2360.
[6] Chan, T. J., Fadzilah, A. H. H., Ramli, M. S., & Ali, A. A. E. R. (2025). Perceived
circular economy as a mediator between green advertising and circular buying behaviour
of green products. PaperASIA, 41(1b), 184–194.
[7] Chen, L., Matloob, S., Sunlei, Y., Qalati, S. A., Raza, A., & Limón, M. L. S. (2023). A
moderated–mediated model for eco-conscious consumer behavior. Sustainability, 15(2),
897.
[8] Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how
to report the results of PLS-SEM. European Business Review, 31, 2–24.
[9] Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing
discriminant validity in variance-based structural equation modeling. Journal of the
Academy of Marketing Science, 43, 115–135.
[10] Mehrabian, A., & Russell, J. A. (1974). An approach to environmental
psychology. MIT Press.
[11] Mourad, M., & Ahmed, Y. (2012). Perception of green brand in an emerging
innovative market. European Journal of Innovation Management, 15(4), 514–537.
https://doi.org/10.1108/14601061211272402
[12] Ngo, M. T., Bui, T. K. T., & Tran, B. H. (2024). Determinants on green purchasing
behavior of generation Y: Empirical evidence in Can Tho city. CTU Journal of Innovation
and Sustainable Development, 16(2), 10–24.
[13] Nguyen, H. V., Nguyen, N., Nguyen, B. K., Lobo, A., & Vu, P. A. (2019). Organic
food purchases in an emerging market: The influence of consumers’ personal factors and
green marketing practices of food stores. International Journal of Environmental Research
and Public Health, 16(6), 1037.
[14] NielsenIQ. (2024). FMCG industry assessment in Vietnam: Trends and
opportunities for 2025. https://nielseniq.com/global/vi/insights/analysis/2024/danh-gia-
nganh-hang-fmcg-viet-nam-2024-xu-huong-va-co-hoi-tuong-lai/
[15] Putra, M. R. R., & Dhewi, T. S. (2024). Green marketing and environmental
knowledge as drivers of green purchase behavior: A study of Instagram followers of
thriftshop in Malang. In Proceedings of the BISTIC Business Innovation Sustainability and
Technology International Conference (BISTIC 2024) (pp. 280–301). Universitas Negeri
Malang.
[16] Sharma, A. P. (2021). Consumers’ purchase behaviour and green marketing: A
synthesis, review and agenda. International Journal of Consumer Studies, 45(6), 1217–
1238.
[17] Simanjuntak, M., Nafila, N. L., Yuliati, L. N., Johan, I. R., Najib, M., & Sabri, M. F.
(2023). Environmental care attitudes and intention to purchase green products: Impact of
environmental knowledge, word of mouth, and green marketing. Sustainability, 15(6),
5445. https://doi.org/10.3390/su15065445
[18] Srivastava, K. (2025). Decoding Gen Z green purchase behavior in India by
exploring green attitude, green customer perceived value, and green marketing mix. In S.
Dua, S. Dua, & P. Kaur (Eds.), Green marketing perspectives (pp. 161–173). Emerald
Publishing Limited.
[19] Stern, P. C. (2000). Toward a coherent theory of environmentally significant
behavior. Journal of Social Issues, 56, 407–424.

460