Page 383 - ISC PROCEEDINGS 21.4

[30]. Davenport, T. H., Guha, A., Grewal, D., & Bressgott, T. (2020). How artificial
intelligence will change the future of marketing. Journal of the Academy of Marketing
Science, 48(1), 24–42. https://doi.org/10.1007/s11747-019-00696-0
[31]. Dayangan, C., & Aykol, B. (2024). Dynamic capabilities research in international
marketing: A systematic literature review and direction for future research. International
Marketing Review. https://doi.org/10.1108/IMR-08-2023-0168
[32]. Dyer, J. H., & Singh, H. (1998). The relational view: Cooperative strategy and
sources of interorganizational competitive advantage. Academy of Management Review,
23(4), 660–679. https://doi.org/10.5465/AMR.1998.1255632
[33]. Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic capabilities: What are they?
Strategic Management Journal, 21(10–11), 1105–1121. https://doi.org/10.1002/1097-
0266(200010/11)21:10/11<1105::AID-SMJ133>3.0.CO;2-E
[34]. Fabrizio, C. M., Kaczam, F., de Moura, G. L., da Silva, L. A., da Silva, L. S. C. V.,
da Silva, W. V., & da Veiga, C. P. (2021). Competitive advantage and dynamic capability in
small and medium-sized enterprises: A systematic literature review and future research
directions. Review of Managerial Science, 1–32. https://doi.org/10.1007/s11846-021-
00459-8
[35]. Fang, E., & Zou, S. (2009). Antecedents and consequences of marketing
dynamic capabilities in international joint ventures. Journal of International Business
Studies, 40(5), 742–761. https://doi.org/10.1057/jibs.2008.96
[36]. Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with
unobservable variables and measurement error. Journal of Marketing Research, 18(1),
39–50. https://doi.org/10.2307/3151312
[37]. Gandomi, A. H., & Haider, M. (2015). Beyond the hype: Big data concepts,
methods, and analytics. International Journal of Information Management, 35(2), 137–
144. https://doi.org/10.1016/j.ijinfomgt.2014.10.007
[38]. Gliga, G., & Evers, N. (2023). Marketing capability development through
networking: An entrepreneurial marketing perspective. Journal of Business Research, 156,
113472. https://doi.org/10.1016/j.jbusres.2022.113472
[39]. Götz, O., Liehr-Gobbers, K., & Krafft, M. (2010). Evaluation of structural
equation models using the partial least squares (PLS) approach. In Handbook of partial
least squares (pp. 691–711). https://doi.org/10.1007/978-3-540-32827-8_30
[40]. Gupta, M., & George, J. F. (2016). Toward the development of a big data
analytics capability. Information & Management, 53(8), 1049–1064.
https://doi.org/10.1016/j.im.2016.07.004

382