Page 381 - ISC PROCEEDINGS 21.4

[2]. Adner, R., & Helfat, C. E. (2003). Corporate effects and dynamic managerial
capabilities. Strategic Management Journal, 24(10), 1011–1025.
https://doi.org/10.1002/smj.331
[3]. Aghion, P., Bergeaud, A., Lequien, M., & Melitz, M. J. (2018). The impact of
exports on innovation: Theory and evidence. https://doi.org/10.2139/ssrn.3171084
[4]. Akter, S., & Wamba, S. F. (2016). Big data analytics in e-commerce: A systematic
review and agenda for future research. Electronic Markets, 26(2), 173–194.
https://doi.org/10.1007/s12525-016-0219-0
[5]. Akter, S., Fosso Wamba, S., Barrett, M., & Biswas, K. (2018). How talent
capability can shape service analytics capability in the big data environment? Journal of
Strategic Marketing, 27(6), 521–539. https://doi.org/10.1080/0965254X.2018.1442364
[6]. Alani, E., Alrubaiee, L., Shojaei, A., Naji, L., & OweeKowang, T. (2023). The
mediating effect of dynamic marketing capabilities on the relationship between customer
knowledge management and organizational innovation.
https://doi.org/10.1177/23197145231186510
[7]. Alegre, J., & Chiva, R. (2013). Linking entrepreneurial orientation and firm
performance: The role of organizational learning capability and innovation performance.
Journal of Small Business Management, 51(4), 491–507.
https://doi.org/10.1111/jsbm.12005
[8]. Anwar, M. A., Zong, Z., Mendiratta, A., & Yaqub, M. (2024). Antecedents of big
data analytics adoption and its impact on decision quality and environmental
performance of SMEs in recycling sector. Technological Forecasting and Social Change.
https://doi.org/10.1016/j.techfore.2024.123468
[9]. Asseraf, Y., Lages, L. F., & Shoham, A. (2019). Assessing the drivers and impact of
international marketing agility. International Marketing Review, 36, 289–315.
[10]. Awan, U., Bhatti, S. H., Shamim, S., Bhatti, S. H., Khan, Z., Pervaiz, A., Akhtar, P.,
Balta, M., & Akhter, P. (2021). The role of big data analytics in manufacturing agility and
performance: Moderation-mediation analysis of organizational creativity and of the
involvement of customers as data analysts. British Journal of Management.
https://doi.org/10.1111/1467-8551.12549
[11]. Baporikar, N., & Fotolela, R. (2020). Strategic brand management in SMEs for
competitive advantage. Research Anthology on Small Business Strategies for Success and
Survival, 2(1), 16–34. https://doi.org/10.4018/IJAMTR.2020010102
[12]. Barney, J. B. (1991). Firm resources and sustained competitive advantage.
Journal of Management, 17(1), 99–120. https://doi.org/10.1016/S0742-3322(00)17018-4
[13]. Baron, R. M., & Kenny, D. A. (1986). The moderator-mediator variable
distinction in social psychological research: Conceptual, strategic, and statistical
considerations. Journal of Personality and Social Psychology, 51(6), 1173–1182.
https://doi.org/10.1037/0022-3514.51.6.1173
[14]. Barrales-Molina, V., Martínez-López, F. J., & Gázquez-Abad, J. C. (2014).
Dynamic marketing capabilities: Toward an integrative framework. International Journal
of Management Reviews, 16(4), 397–416. https://doi.org/10.1111/ijmr.12026
[15]. Beverland, M. B., Napoli, J., & Farrelly, F. (2010). Can all brands innovate in the
same way? A typology of brand position and innovation effort. Journal of Product
Innovation Management, 27(1), 33–48. https://doi.org/10.1111/j.1540-
5885.2009.00698.x

380