Page 300 - ISC PROCEEDINGS 21.4
P. 300

Figure 4. Word cloud of positive sentiment terms
                                                                                            Source: Author
                        N-gram analysis (Figure 5) provides additional context by identifying common multi-
                  word phrases in positive reviews. “Listening soft music” emerges as the top trigram,
                  highlighting audio quality as a primary use case and satisfaction driver. Users particularly
                  appreciate the open-ear audio design for background music during daily activities. “Ray
                  Ban Meta” and “Hey Meta picture” appear frequently, indicating strong brand recognition
                  and habitual use of voice commands for photo capture.
                        Temporal phrases like “time near future” suggest users view the technology as
                  forward-looking with potential for expansion, while “good battery doesn” (truncated from
                  “doesn't last”) paradoxically appears in positive reviews, indicating that while battery life
                  has limitations, users frame this within an otherwise positive experience. Purchase timing
                  references such as “purchased pairs September” and “pairs September 2024” reveal
                  cohort effects, with this period representing a significant customer acquisition moment.




























                                            Figure 5. Top 15 most common trigrams
                                                                                            Source: Author
                        4.4. Critical issues in negative reviews
                        Despite overall positive sentiment, analysis of negative reviews reveals systematic
                  concerns requiring attention (Figure 6). The dominant terms in negative sentiment word
                  clouds are “order”, “restore”, “set”, “problem”, “trying” and most prominently,


                  299
   295   296   297   298   299   300   301   302   303   304   305