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friendly  products).  Consumption  of  eco-labeled  goods  is  also  mainly  concentrated
                  among  people  with  high  levels  of  education,  good  income,  knowledge,  those  more

                  concerned about environmental friendliness than other groups.
                        5. Solutions to promote green consumption in Vietnam
                        In Vietnam, green consumption is becoming more popular with growing public
                  awareness about green consumption and green products. Promoting green consumption
                  is believed to be an effective solution to protect the environment and public health and
                  move toward sustainable development. Green consumption is considered one of the
                  effective measures to minimize the discharge of plastic waste to the environment and
                  encourage  sustainable  production  and  consumption.  In  recent  years,  the  trend  of

                  sustainable consumption in Vietnam has become more obvious. To move towards green
                  production and sustainable consumption models, it is necessary to carry out synchronous
                  solutions from many parts of the economy, which requires efforts from manufacturing
                  enterprises,  suppliers  as  well  as  consumer  shopping  habits.  Promoting  green
                  consumption in Vietnam involves a combination of policy initiatives, business practices
                  and consumer behavior changes. Here are some key solutions:

                        Firstly,  improving  macro  mechanisms  and  policies  to  promote  green
                  consumption.  Although  Vietnam  has  made  strides  in  developing  policies  for  green
                  growth,  the  regulatory  framework  is  still  evolving.  Effective  implementation  and
                  enforcement of these policies remain a challenge. The state needs to build and perfect
                  the legal framework on green consumption to create incentives and supply sources for
                  the demand for "green consumption in the market." At the same time, it is necessary to
                  introduce  policies  to  encourage  manufacturers  of  green  products  and  services."  The

                  Government needs to identify key industries that are capable of development. First of
                  all, it is necessary to focus on goods in which Vietnam currently has strengths. Provide
                  policies  to  encourage  the  production  of  green  products  and  services.  Developing
                  industries and fields that apply clean technology. Encouraging efficient use of natural
                  resources and reducing waste through better infrastructure and technology can support
                  sustainable consumption. Promoting greening production, prioritizing the development

                  of renewable energy, economically and effectively using resources.  Implementing tax
                  incentives and subsidies for businesses that produce environmentally friendly products
                  can help reduce costs and make green products more competitive. Along with that, it is
                  necessary to develop and replicate green business models. At the same time, support
                  prices for green products and services to promote consumer demand for these products.
                  Strengthening  professional  training  to  support  businesses,  including  management
                  methods,  practices  in  specific  technical  fields  to  reduce  greenhouse  gas  emissions.
                  Preferential and support policies are not only for goods certified with the Vietnam Green

                  Label, but need to be extended to projects producing environmentally friendly goods at
                  many different levels. The state needs to support prices for green products and services
                  to promote consumers’ demand for these products.
                        Secondly, enterprises need to comply well with regulations on environmental
                  protection. Encouraging businesses to adopt green production methods, such as using


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