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Thereby, it not only brings many benefits to consumers and green growing businesses,
but it also actively contributes to the fight against plastic waste and protects our living

environment.
The green consumption behavior of individuals, households and businesses
depends on many factors. Although the concept of green consumption has not been
specifically mentioned, it is easy to see that in Vietnam there have been many activities
and programs to raise awareness of green consumption for people. As a result, Vietnam
recorded a change in consumer awareness and actions regarding green products and
environmental protection behaviors. For Vietnam, catching up with this trend will create
opportunities for rapid development, expanding market share as well as taking

advantage of the Government's support for businesses. However, green consumption is
also facing challenges such as resolving the relationship between profit and green
growth, State policies in promoting green production and consumption and people's
habits. Consumption. Therefore, there needs to be synchronous solutions to promote
green consumption, ensure sustainable development and keep pace with the world's
development trends.

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