Page 538 - Ebook HTKH 2024

In general, green consumption is understood as part of sustainable consumption,
which is the purchase and use of environmentally friendly products that do not harm

human health and do not threaten the natural ecosystem. Green consumption is often
referred to as 5R consumption, including: Reduction, Reevaluate, Reuse, Recycle and
Rescue.
The first role of green consumption is to contribute to reducing the negative effects
of consumption on the environment and ecosystem; Second role of green consumption
is to encourage the development of green product markets; Last one is that, in terms of
sustainable development, green consumption can help maintain a balance between
satisfying needs and protecting the environment by influencing the entire consumption

process, including the selection, use and product handling. In other words, in the long
run, green consumption plays an important role in the sustainable development of the
economy and society.
Green consumption has the following benefits:
Firstly, green consumption is very environmentally friendly. Green consumers are
those who buy products that are friendly to the environment and nature. At the same

time, limit the use of products that have a lot of packaging or that cause environmental
pollution during the production process.
Secondly, green consumption is very safe and economical. Things made from
nature and environmentally friendly are always safe for users. Recycling and reusing
products such as paper and bamboo bags instead of single-use products will help save
maximum costs. At the same time, limit the purchase of unnecessary or unfriendly
products, contributing to reducing family spending.

Thirdly, green consumption helps effectively protect natural resources. Recycled
products help us save and protect natural resources in the best way. Meet sustainable
development in the present without affecting the future.
Fourthly, green consumption encourages and promotes production. Using organic
and natural products will help businesses enjoy many preferential policies from the State
and be able to penetrate difficult markets in the world... from that encourages production

development.
Several factors influence green consumption, which refers to the purchasing of
products and services that are environmentally friendly. Here are some key factors:
Table1. Factors affecting green consumption
Numerical order Factor Impact direction
1 Premium price of green products, Level of Opposite

acceptance to pay for green products direction
2 Consumer demographic characteristics: Favorable
Age,Gender Income Level
3 Consumers' personal values: Personal Favorable
understanding Positive attitude towards the

environment Personal value orientation

530