Page 406 - Ebook HTKH 2024

(understanding the benefits of green products and the negative impacts of
environmentally unfriendly products will promote green industrial product purchasing

behavior); Price (green industrial products are often more expensive than conventional
products, if the price is reasonable, consumers will accept it more easily); Credit support
policies (can encourage individuals to consume green industrial products); Legal
regulations (government regulations on environmental protection can promote the use
and purchase of green industrial products); Social and cultural trends (consumption
trends and pressure from society, friends, and communities can influence individuals'
decisions to purchase green industrial products); ... These factors combine and interact
to influence individuals' green industrial product consumption behavior.

In this article, the authors discuss the development of green industrial product
consumption through green credit support policies at Vietnamese commercial banks. In
other words, the article discusses green credit for individual customers consuming green
industrial products at Vietnamese commercial banks.
In Vietnam, the banking sector has been assigned by the Government to make a
major contribution to the implementation of green economic growth as a tool to

encourage financial investment in environmentally friendly projects. Therefore, the
green credit model is considered a unique financial tool, which is important in
controlling the environmental protection behavior of businesses and consumers to
prevent uncontrolled development of businesses and consumers that cause pollution and
harm to the environment. According to Article 149 of the Law on Environmental
Protection 2020, effective from January 1, 2022, regulations on green credit are as
follows: Green credit is credit granted for the following investment projects: Efficient

use of natural resources; Responding to climate change; Waste management; Pollution
treatment, improving environmental quality; Restoring natural ecosystems; (vi)
Conservation of nature and biodiversity; Creating other environmental benefits. Thus,
green credit is understood as loans, investments or other financial services provided by
banks and financial institutions to support projects that aim to protect the environment
or minimize negative impacts on the environment. These projects may include

renewable energy development, improving energy efficiency, sustainable water
resource management, and other projects related to environmental protection. Green
credit includes: Green credit for the production and circulation of green goods: is a type
of green credit granted to businesses and business units to produce and circulate green
products; Green credit for the consumption of green products: is a type of green credit
designed to encourage and support individuals (consumers) to carry out shopping and
consumption of green products in a sustainable and environmentally friendly manner.
Green credit in general and green credit for individuals consuming green industrial

products have great potential in promoting green economic growth in Vietnam.
However, information about green financial services for individuals consuming green
industrial products is still limited and has not been widely and

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