Page 372 - Ebook HTKH 2024

finance. The report suggested that sharing best practices and successful case studies can
help countries develop effective green finance strategies.

In conclusion, the literature highlights several key factors influencing the adoption
and implementation of green finance in the real estate sector, both globally and in
Vietnam. Government support, financial resources, corporate awareness, and
technological advancements are critical determinants of green finance adoption. While
Vietnam has made some progress in promoting sustainable development, significant
challenges remain. To overcome these barriers, it is essential to strengthen regulatory
frameworks, improve access to financial resources, raise awareness about the benefits
of green finance, and invest in green technologies. By addressing these issues, Vietnam

can enhance the adoption of green finance in the real estate sector, contributing to the
country's sustainable development goals.
4. Research methodology
4.1. Data and models
This study employs a mixed-method approach to explore the factors influencing
the adoption and implementation of green finance in the real estate sector in Vietnam.

The mixed-method approach combines quantitative and qualitative research methods to
provide a comprehensive understanding of the research problem. The quantitative aspect
involves a survey conducted among real estate companies, while the qualitative aspect
includes in-depth interviews with industry experts and key stakeholders.
Quantitative Data: The quantitative data is collected through a structured survey
distributed to real estate enterprises in Vietnam. The survey includes questions designed
to measure the variables of interest: government support policies, green technology,

financial resources, corporate awareness, and the adoption and implementation of green
finance. The survey is distributed both online and offline to ensure a wide reach and
higher response rate.
Qualitative Data: The qualitative data is collected through semi-structured
interviews with selected participants, including policymakers, financial experts, and
managers from real estate companies. These interviews aim to gain deeper insights into

the barriers and facilitators of green finance adoption, complementing the quantitative
findings.
Research Model: The research model is designed to examine the relationship
between the independent variables (government support policies, green technology,
financial resources, and corporate awareness) and the dependent variable (adoption and
implementation of green finance). The model is depicted as follows:
Green Finance=β0+β1(Government Support Policies)+β2(Green
Technology)+β3(Financial Resources)+β4(Corporate Awareness)+ϵ

Dependent Variable:
Adoption and Implementation of Green Finance: This variable measures the extent
to which real estate companies have adopted and implemented green finance practices.
It is assessed through indicators such as the number of green projects funded, the
volume of green loans, and the integration of green financial products.

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