Page 216 - Ebook HTKH 2024

I feel more confident using green TTX2 Yusofa, Lennora
products when information about them Putita, Mohd Izwan
is communicated transparently and Azalan Shah (2016),

truthfully. Truong Dinh Thai
I believe that messages and advertising TTX3 (2022),
campaigns about green products Ha Minh Tri (2022)
contribute to raising awareness about
environmental protection and creating
additional social value.

Green I prefer to purchase green products at PPX1
distribution reputable and trustworthy stores, and Aparna Choudhary
(PPX) distributors. and Samir Gokarn
The convenience (variety of products, PPX2 (2013), Ha Minh Tri
easy to find, available in many places) (2022)

when purchasing green products R Astuti1, P
influences my purchasing decisions. Deoranto, M L A
I believe that expanding the distribution PPX3 Wicaksono, and A
range of green products can create Nazzal (2021)
positive incentives for
environmental protection.

I see that the distribution channel of PPX4
green products fully meets customer
needs and creates convenience for
consumers.
Online I feel that my decision to choose green MX1 Van Duc Chi Vu &
Purchasin products is correct. Nguyen Viet Bang

g Decision I am willing to purchase and use green MX2 (2023)
(MX) products in the future after having many R Astuti1, P
positive experiences with Deoranto, M L A
previous products. Wicaksono, and A

I am willing to encourage and MX3 Nazzal (2021)
introduce green products to family and Ha Minh Tri (2022)
friends.

The study is expected to conduct regression analysis to find the correlation
between influencing factors and online purchasing decisions. The prerequisites for
regression analysis include Pearson correlation analysis to examine the linear
relationship between pairs of influencing variables and to exclude these variables from
the regression analysis. Since the component variables are synthesized from previous
studies and developed in the context of individuals receiving information on green
promotions from e-commerce platforms, measuring the reliability of these component

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