Page 215 - Ebook HTKH 2024

collection from consumers in Vietnam. Primary data was collected using a survey
questionnaire method. The questionnaire included factors influencing the purchasing

decisions of Vietnamese consumers, information on the usage status of green products,
and some demographic information. The scales were constructed and developed from
related studies (see Table 1). The construction of component scales involved
synthesizing related studies, developing component variables from reference sources,
and adjusting them to fit the research context of online consumers in Vietnam, focusing
on e-commerce platforms such as Shopee, Lazada, and Tiki.
Table 1. Development of component scales for factors influencing online
purchasing decisions via e-commerce platforms in Vietnam

Factor Component Variable Symbol Source

Green The quality of green products SPX1 R Astuti1, P
product influences my purchasing decisions. Desanto, M L A
(SPX) Wicaksono, and A
I perceive green products to be of high SPX2
quality and am willing to pay extra to Nazzal (2021)

purchase them. Van Duc Chi Vu &
I prioritize choosing green products SPX3 Nguyen Viet Bang
because they contribute to (2023)
environmental protection and are safe Ha Minh Tri
for human health. (2022),
I believe that using green products is SPX4 Yatish Joshia,
an important part of a sustainable Zillur Rahman
(2015)
lifestyle.
Green I am often willing to pay a higher price GX1
pricing for green products if they ensure better
(GX) quality and efficiency compared to Ha Minh Tri
conventional products. (2022),

I support paying a higher price for GX2 R Astuti1, P
green products because I believe it is an Deoranto, M L A
investment in environmental protection Wicaksono, and A
and supports sustainable activities. Nazzal (2021)
I believe that the price of green products GX3 Ronju Ahammad
accurately reflects the value they bring (2012)
to the environment and

society.
Green I frequently seek and access TTX1 R Astuti1, P
promotion information about green products Deoranto, M L A
(TTX) (through family, friends, social media, Wicaksono, and A
and e-commerce websites). Nazzal (2021),

Shahira Ariffina,
Jamaliah Mohd

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