Page 7 - ISC PROCEEDINGS 21.4

A STUDY ON THE SWITCHING INTENTION TO AI-ASSISTED HEALTHCARE SERVICES
THROUGH THE PUSH-PULL-MOORING (PPM) MODEL IN HANOI................................. 423
Pham Van Tuan, Ho Thanh Hang, Nguyen Danh Duc, Phan Ngoc Anh, Nguyen Ha Vy,
Nguyen Thuy Duong.......................................................................................................... 423

THE IMPACT OF SHOPPERTAINMENT ON YOUNG CONSUMERS: ARTIFICIAL
INTELLIGENCE (AI) SOLUTIONS TO ENHANCE COMPETITIVE ADVANTAGE ON SHOPEE 434
Nguyen Thi Hong Nhung, Nguyen Thi Thu Huong.............................................................434
GOING GREEN IN THE DIGITAL AGE: HOW GREEN BRAND AWARENESS MEDIATES THE
INFLUENCE OF GREEN MARKETING AND GREEN CONSUMER CULTURE ON GREEN
PURCHASE BEHAVIOR FOR ONLINE COSMETICS IN HO CHI MINH CITY........................449
Nguyen Ngoc Thuy.............................................................................................................449

FACTORS INFLUENCING THE INTENTION TO USE DIGITAL FAMILY DOCTOR SERVICES IN
NORTHERN VIETNAM.................................................................................................462
Pham Van Tuan, Pham Thi Nhat Linh, Nguyen Thi Thu Thuy, Nguyen Thi Thu Hien, Nguyen
Khac Thai........................................................................................................................... 462

FINANCIAL GANS AS DIGITAL INFRASTRUCTURE: PRIVACY-PRESERVING SYNTHETIC
DATA FOR ECONOMIC TRANSFORMATION.................................................................476
Boudaoud Arbia, Salheddine Kabou.................................................................................. 476

BANKING IN THE ERA OF ARTIFICIAL INTELLIGENCE....................................................487
Tran Thi Hang.................................................................................................................... 487
DIGITAL INFRASTRUCTURE AND ECONOMIC TRANSFORMATION IN VIETNAM’S BANKING
SECTOR: EVIDENCE FROM LISTED COMMERCIAL BANKS.............................................499
Ngo Anh Nguyet, Pham Doan Khanh Thi...........................................................................499

ESG PERFORMANCE, INSTITUTIONAL QUALITY, AND BANK STABILITY IN ASIA: THE ROLE
OF GOVERNANCE IN THE DIGITAL ERA........................................................................512
Le Thanh Tam, Tran Ha Huyen Chi, Nguyen Van Giang, Nguyen Anh Thu, Pham Linh Nhi,
Nguyen Vu Trung Kien....................................................................................................... 512
FACTORS INFLUENCING CONSUMERS’ INTENTION TO USE DIGITAL PAYMENTS IN HANOI
CITY............................................................................................................................523
Nguyen Tien Loi, Nguyen Thu Ha, Nguyen Danh Tuan, Le Quang Thuong....................... 523

THE IMPACT OF BUY NOW, PAY LATER SERVICE ON THE ONLINE SHOPPING
BEHAVIOURAL INTENTION OF GENERATION Y AND GENERATION Z IN HANOI............536
Pham Van Tuan, Tran Thanh Huyen, Tran Thi Khanh Huyen, Nguyen Thi Tra My, Pham Lan
Phuong...............................................................................................................................536
COST CONTROL IN HANOI ROAD PASSENGER TRANSPORTATION ENTERPRISES WITHIN IT
ENVIRONMENT.......................................................................................................... 546
Pham Van Tuan, Nguyen Thanh Trang, Pham Mai Lan, Vu Thi Viet Thanh, Phan Thi Hong
Tham, Nguyen Viet Hung...................................................................................................546

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