Page 6 - ISC PROCEEDINGS 21.4

UNDERSTANDING USER EXPERIENCE OF META GLASSES IN THE ERA OF ARTIFICIAL
INTELLIGENCE.............................................................................................................294
Nguyen Dang Khoa............................................................................................................294

WALLED GARDENS AND DIGITAL RIGHTS MANAGEMENT: THE EXPERIENCE OF APPLE INC
AND LESSONS FOR VIETNAMESE ENTERPRISES...........................................................306
Chu Ba Quyet, Bui Tien An................................................................................................. 306

SUSTAINABLE DEVELOPMENT OF SMALL AND MEDIUM-SIZED ENTERPRISES IN VIETNAM
IN THE CONTEXT OF DIGITAL TRANSFORMATION DURING THE PERIOD 2021–2025....319
Le Minh Hieu......................................................................................................................319

DETERMINANTS OF DIGITAL TECHNOLOGY ADOPTION AMONG VIETNAMESE FARMERS:
A SYSTEMATIC LITERATURE REVIEW TOWARD SUSTAINABLE AGRICULTURAL
DEVELOPMENT...........................................................................................................333
Vu Thuy Linh, Nguyen Minh Nga, Nguyen Ngoc Minh An.................................................333

VIETNAM - CHINA CROSS BORDER E-COMMERCE IN THE DIGITAL ECONOMY: POLICY
ASYMMETRY, MARKET DYNAMICS AND STRATEGIC IMPLICATIONS............................346
Bui Thi Hong Ngoc, Nguyen Ngoc Minh An, Abdullah Abdulhafedh Abdullah Saif...........346

ARTIFICIAL INTELLIGENCE IN VIETNAM’S IMPORT–EXPORT LOGISTICS: CURRENT STATUS
AND STRATEGIC SOLUTIONS.......................................................................................357
Nguyen Trung Thanh, Truong Thi Hong Phuong, Nguyen Thi Kim Ngan, Do Thi Kieu Trang,
Tran Thi Huyen, Pham Minh Hieu......................................................................................357
THE MORDERATING IMPACT OF ARTIFICIAL INTELLIGENCE AND BIG DATA ANALYTICS
APPLICATION ON THE RELATIONSHIP BETWEEN DYNAMIC MARKETING CAPABILITIES
AND EXPORT PERFORMANCE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN VIETNAM
.................................................................................................................................. 367
Nguyen Xuan Hung, Nguyen Trung Kien, Vo Nguyen Phuong...........................................367

THE RAPID EXPANSION OF DIGITAL PLATFORMS AND DATA-DRIVEN MARKETING HAS
RESHAPED CONSUMER BEHAVIOR IN EMERGING ECONOMIES...................................383
Tran Nam Quoc..................................................................................................................383

DIGITAL MARKETING INNOVATION OF SMEs ON E-COMMERCE PLATFORMS IN VIETNAM:
A TRIPLE-HELIX ECOSYSTEM PERSPECTIVE..................................................................395
Nguyen Ngoc Minh An, Nguyen Thuy Linh, Nguyen Huyen Trang, Hoang Thi Phuc.........395

REIMAGINING MARKETING IN THE AI REVOLUTION: OPPORTUNITIES AND CHALLENGES
AHEAD....................................................................................................................... 407
Norjaya Mohd Yasin.......................................................................................................... 407
FEAR OF MISSING OUT IN THE DIGITAL ECONOMY: ITS IMPACT ON VIETNAMESE GEN Z’S
ONLINE PURCHASE INTENTION FOR DIETARY SUPPLEMENTS..................................... 411
Pham Van Tuan, Nhu Thanh Tam, Vu Mai Phuong, Dinh Thai Thuy Linh, Nguyen Hoang
Nguyet Anh, Nguyen Thuy Duong, Le Thi Diep Anh...........................................................411

5