Page 5 - ISC PROCEEDINGS 21.4

RECOMMENDATIONS FOR IMPROVING THE LEGAL FRAMEWORK FOR PERSONAL DATA
PROTECTION IN BUSINESS IN VIETNAM......................................................................151
Vo Kim Nhan...................................................................................................................... 151

THE EFFECTS OF PERCEIVED AUTONOMY AND ANTHROPOMORPHISM ON RESISTANCE
INTENTION: THE MEDIATING ROLE OF INTRUSIVENESS RISK AND PRIVACY DISCLOSURE
RISK IN VIETNAM’S VIRTUAL STREAMER CONTEXT.....................................................160
Pham Van Tuan, Le Trong Vinh, Ho Quynh Trang, Nguyen Thi Hai Yen, Vu Duc Manh....160
INTERNET PENETRATION AND INCOME INEQUALITY: EVIDENCE OF A TURNING POINT
FROM GLOBAL PANEL DATA.......................................................................................174
Duong Duc Anh, Le Thi Ngoan, Ngo Thi Cam Van, Phan Thi Huong, Tran Thi Khanh Tung174

FINANCIAL DIGITALIZATION AND FINANCIAL INCLUSION IN THE AI ERA: POLICY
EVIDENCE FROM VIETNAM.........................................................................................181
Hoang Dinh Minh, Nguyen Thi Thu Huong, Dang Tuan Dung, Dong Hoang Nhan...........181

FROM E-GOVERNMENT TO AI-ENABLED GOVERNANCE: EVIDENCE FROM
INTERNATIONAL INDICES AND POLICY IMPLICATIONS FOR VIETNAM.........................195
Nguyen Minh Nga, Hoang Hong Phuc, Vu Thuy Linh, Dong Thi Phuong...........................195

FACTORS IMPACTING TRUST IN E-GOVERNMENT IN VIETNAM: AN IMPLICATION OF
ISSM MODEL.............................................................................................................. 208
Nguyen Minh Ngoc, Tran Thi Minh Anh, Nguyen Kieu Trang, Do Khanh Van Anh, Pham
Ngoc Duc............................................................................................................................208
SMART DESTINATION PROMOTION TO ATTRACT TOURISTS TO HANOI IN THE DIGITAL
ERA AND THE DEVELOPMENT OF ARTIFICIAL INTELLIGENCE....................................... 221
Tang Thi Hang, Nguyen Phuong Hiep, Nguyen Viet Hung, Vu Mai Ngoc..........................221

EXPLORING GENERATIONAL DIFFERENCES IN THE INFLUENCE OF SOCIAL MEDIA
INTERACTION ON TRAVEL EXPERIENCE SATISFACTION AMONG DOMESTIC TOURISTS IN
VIETNAM....................................................................................................................241
Nguyen Thi Phuong Thao, Dang Thao Chi, Pham Mai Linh, Phan Bao Tram, Luu Ngoc Linh
........................................................................................................................................... 241

THE IMPACT OF AI READINESS ON DESTINATION RESILIENCE AND REGENERATIVE
TOURISM: EMPIRICAL EVIDENCE FROM TOURISM SMES IN HO CHI MINH CITY, VIETNAM
.................................................................................................................................. 255
Nguyen Nguyen Phong, Nguyen Phan Hoai Lam...............................................................255

SECTION II: DIGITAL INFRASTRUCTURE AND INNOVATIVE ENTERPRISES IN THE AI ERA268

ENHANCING FIRM PERFORMANCE THROUGH BUSINESS MODEL INNOVATION IN THE
DIGITAL AGE...............................................................................................................269
Nguyen Xuan Hung, Nguyen Thi Thu Huong, Nguyen Duc Nhat Anh................................269

AI-DRIVEN STRATEGIC RESTRUCTURING: A DRIVER OF INNOVATION AND SUSTAINABLE
COMPETITIVE CAPABILITY FOR ENTERPRISES..............................................................280
Pham Thi Thom, Nguyen Thanh Dong, Do Thi Thanh Hai................................................. 280

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