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Observed Variable Outer Cronbach’s CR AVE
loading Alpha
PB2 0.731
PB3 0.774
PB4 0.811
PB5 0.783
PB6 0.731
PB7 0.813
PB8 0.752
Perceived Barriers 0.805 0.853 0.493
PR1 0.651
PR2 0.678
PR3 0.606
PR4 0.737
PR5 0.763
PR6 0.764
Self - efficacy 0.832 0.899 0.748
SE1 0.857
SE2 0.868
SE3 0.869
Cues to action 0.751 0.856 0.665
CTA1 0.820
CTA2 0.783
CTA3 0.842
Purchase Intention 0.873 0.922 0.798
INT1 0.925
INT2 0.884
INT3 0.871
Source: Analysis results from SmartPLS 4.1

Table 2. Discriminant Validity Results
Variable CTA FM INT PB PR PSE PSU SE
CTA 0.815
FM 0.180 0.888
INT 0.502 0.387 0.893
PB 0.632 0.341 0.615 0.765
PR 0.393 0.381 0.250 0.396 0.702
PSE 0.643 0.272 0.499 0.628 0.431 0.773
PSU 0.436 0.514 0.464 0.436 0.481 0.590 0.775
SE 0.429 0.354 0.552 0.592 0.239 0.276 0.313 0.865
Source: Analysis results from SmartPLS 4.1

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