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Meanwhile, in Generations X and Y, post-trip content review behavior showed
differences between the two groups. For Gen X, review was infrequent and primarily
focused on personal posts; other people's content was only viewed incidentally.
“I do, but mostly I only look at my own posts. If it’s someone else’s, I just scroll past
and see it.” (Gen X 3)
“I do, but I mostly review my own posts.” (Gen X 2)
This suggests that revisiting travel experiences in Generation X is primarily about
reflecting on one's own experiences rather than continuing to follow travel-related
content.
On the contrary, Gen Y shows a higher level of interest, not only reviewing their
own posts but also following content shared by others, and maintaining attention and
engagement with travel content for a prolonged period after the trip has ended.
“...I scroll through Facebook and see if I should look at other people's posts, but I
also pay attention to my own posts to reply to comments.” (Gen Y 4)
“I re-read my own and others' posts.” (Gen Y 1)
Meanwhile, revisiting travel content after a trip is common and occurs frequently
among Generation Z and Generation Alpha. This re-reading is not only focused on
personal posts but also extends to content shared by others, especially when that content
is engaging or related to the location experienced. Besides remembering the trip, this re-
reading behavior in this group is also linked to the habit of following previously posted
content and related articles in the time after the trip.
“Every time I post a story, I have to look at it at least 5-6 times…” (Gen Z 4)
“…after returning home, I often reread my and my friends’ posts about our trip.”
(Gen Alpha 4)
4.1.3.2. Differences in post-trip interaction behaviors (reacting, commenting, sharing)
Beyond viewing and following content, generational differences are also evident in
post-trip social media interaction, including liking, commenting, and sharing posts.
For Baby Boomers, interaction is limited and selective, primarily directed toward
posts from close social circles such as family and relatives. Liking is the most common
form of engagement, while commenting occurs less frequently.
“I often like and re-view posts uploaded by my relatives.” (Baby Boomer 2)
“Usually, I only like and comment on posts by relatives; for others, I only like them if I
find them interesting.” (Baby Boomer 1)
In Generations X and Y, interaction becomes more active but remains largely
relationship-oriented. Engagement typically occurs within existing social networks and is
most prominent in the first few days following the trip. This interaction also serves as a
way to express emotions, share experiences, and exchange perspectives.
“After trips, when I look back at the places I visited that others have posted, I will like
their posts.” (Gen X 2)
“Yes, but only for the first few days after the trip, I check for likes and comments, then I
don't pay attention anymore.” (Gen X 4)
By contrast, Generation Z and Generation Alpha exhibit more flexible interaction
patterns, influenced by both social relationships and content characteristics. They are
willing to interact not only with acquaintances but also with strangers when the content is
engaging, relatable, or trending. These interactions serve both emotional and functional
purposes, including memory preservation and extending the travel experience.
“If the content is good and trending, I’ll like or share it with friends. Normally, if it’s a post

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