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Further, the study extends the theory of digital engagement by instructing on the
moderating impact of generational variations. Socially mediated forms of tourist
satisfaction emerge for younger tourists, whereas experiential memory and consumption
apply more towards elderly consumers. Through the addition of post-consumption forms
of digital engagement, along with the contextual forces of heterogeneity and the
emergence of a new market, the theory expands the existing frameworks of social media,
experiential evaluation, and tourism behavior.
6.2. Limitations and future research directions
Despite the significance of the findings of the study, it must be noted that the
present study has a few limitations as well. Firstly, the limited sample size restricts the
level of representativeness of the findings of the study. Secondly, the focus of the present
study has been more towards measuring the kinds of social media interaction rather than
the impact of the same.
The scope of future studies will include the extension of the sample size to make
the study more representative. In addition, future studies have to carry out more
quantitative studies on the subject using advanced techniques like SEM or PLS-SEM that
could measure the degree of association between social media interaction, experiences of
positive emotions, and satisfaction while traveling.

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