Page 246 - ISC PROCEEDINGS 21.4

Year of Social media use Travel frequency
Generation Gender Occupation
birth frequency (hours/day) (times/year)
X 2 Female 1978 Teacher 3-4 3-4

X 3 Female 1978 Civil official 10 3

Freelance
X 4 Male 1972 1-2 1
business
Freelance
Y 1 Female 1984 1-2 1
business

Freelance
Y 2 Female 1996 2-3 3-4
business
Civil
Y 3 Female 1982 1 3
servant

Y 4 Female 1981 Teacher 2-3 2
Z 1 Male 2006 Student 7 1-2

Z 2 Female 2005 Student 7 1-2

Z 3 Female 2005 Student 5-6 3-4
Z 4 Male 2005 Student 4-5 3

Alpha 1 Male 2011 Pupil 1-1,5 1-2

Alpha 2 Female 2010 Pupil 5 1
Alpha 3 Male 2010 Pupil 5 1-2

Alpha 4 Female 2011 Pupil 9 - 10 1-2
Source: Data from interviews with domestic tourists
3.2. Research method
To conduct this study, the research team employed content analysis, a widely used
technique in qualitative research. Participants’ responses were systematically examined
to identify emerging themes related to social media interactions. The data were entered
into Microsoft Excel and organized in a row-based format to facilitate coding. All
responses were transcribed verbatim to ensure objectivity and reliability. The coding
process was conducted independently and subsequently cross-checked, with further
discussions undertaken to refine themes and establish the most appropriate concepts,
thereby minimizing potential bias.
The first stage involved phenomenon description, focusing on how domestic
tourists from different generational cohorts use social media after travel. In-depth
interview data were analyzed to capture information-seeking behavior, engagement
patterns, and perceived satisfaction, providing an overview of generational travel
experiences in a digital context.
The second stage was phenomenon classification, in which the data were coded and
grouped into key themes, including levels of social media engagement, motivations for
sharing travel experiences, positive emotions, and satisfaction evaluation. These themes
were compared across five generations to identify distinct behavioral patterns.

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