Page 174 - ISC PROCEEDINGS 21.4
P. 174

[43]. Rohden, S. F., Netto, C. F. S., & Espartel, L. B. (2025). Autonomous technology
                  in the marketplace: The impact of enjoyment on consumer responses. Computers in
                  Human Behavior, 168, 108647.
                        [44]. Sahli, A., & Zhai, Y. (2025). Cultivating consumer resilience: understanding and
                  navigating adolescents’ responses to intrusive advertising. International Journal of
                  Organizational Analysis, 33(5), 1260-1276.
                        [45]. Shao, Z. (2024). From human to virtual: Unmasking consumer switching
                  intentions to virtual influencers... Journal of Retailing and Consumer Services, 78, 103715.
                        [46]. Shao, Z., & Ho, J. S. Y. (2025). Revealing the resistance of virtual streamers:
                  intrusiveness, privacy disclosure and perceived justice. Asia Pacific Journal of Marketing
                  and Logistics.
                        [47]. Shin, D. (2021). The effects of explainability and trustability on users’
                  personalization experience. Journal of Retailing and Consumer Services, 58, 102324.
                        [48]. Simon, F. (2016). Consumer adoption of No Junk Mail stickers... Journal of
                  Retailing and Consumer Services, 29, 12-21.
                        [49]. Song, M., Xing, X., Duan, Y., Cohen, J., & Mou, J. (2022). Will artificial
                  intelligence replace human customer service? Journal of Retailing and Consumer Services,
                  66, 102900.
                        [50]. Stein, J. P., & Ohler, P. (2017). Venturing into the uncanny valley of mind: The
                  influence of mind attribution on the acceptance of human-like characters. Computers in
                  Human Behavior, 72, 159-168.
                        [51]. Thomaz, F., Salge, C., Karahanna, E., & Hulland, J. (2020). Learning from the
                  Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance
                  marketing. Journal of the Academy of Marketing Science, 48(1), 43-63.
                        [52]. Tinwell, A., Nabi, D. A., & Charlton, J. P. (2013). Perception of psychopathy and
                  the uncanny valley in virtual characters. Computers in Human Behavior, 29(4), 1617-1625.
                        [53]. Wang, G., Obrenovic, B., Gu, X., & Godinic, D. (2025). Fear of the new
                  technology: Investigating the factors that influence individual attitudes toward generative
                  Artificial Intelligence (AI). Current psychology, 1-18.
                        [54]. Wu, H., Chen, Z., Huang, Y., & Tu, H. (2024). Research on the uncanny valley
                  effect in artificial intelligence news anchors. Multimedia Tools and Applications, 83(23),
                  62581-62606.
                        [55]. Xiao, Q., Li, X., Huang, W., & Zhang, X. (2025). Gimmick or genuineness?
                  Exploring the antecedents of AI virtual streamers aversion... Technological Forecasting
                  and Social Change, 212, 123981.
                        [56]. Yun, J., Lee, D., Cottingham, M., & Hyun, H. (2023). New generation commerce:
                  The rise of live commerce (L-commerce). Journal of Retailing and Consumer Services, 74,
                  103394.
                        [57]. Zhang, X., Shi, Y., Li, T., Guan, Y., & Cui, X. (2024). How do virtual AI streamers
                  influence viewers' livestream shopping behavior? Information Systems Frontiers, 26(5),
                  1803-1834.
                        [58]. Zhou, Z., Wen, S., Li, T. T., Zhang, X., & Chi, M. (2024). Virtual streamer and
                  destination visitation: An attractiveness transfer perspective. Journal of Destination
                  Marketing & Management, 33, 100922.








                  173
   169   170   171   172   173   174   175   176   177   178   179