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THE ROLE OF E-COMMERCE IN GREEN ECONOMIC
DEVELOPMENT IN VIETNAM
Tran Thi Thap 232

Abstract: This study aims to propose recommendations for government regulatory bodies and
businesses to develop e-commerce (E-commerce) to support the objective of green economic growth in
Vietnam in the coming years. Beginning with an exploration of theoretical issues that remain unclear
regarding the role of E-commerce in promoting green economic growth in various countries, the study
then synthesizes and elucidates the current state of E-commerce’s role in green economic growth in
Vietnam. Finally, specific policy recommendations and action steps are identified. The research seeks
to answer the following questions: What role does the E-commerce sector play in green economic
growth? What is the current contribution of E-commerce to green economic growth in Vietnam? Which
policies and measures should be implemented to enable E-commerce to contribute more prominently
and positively to green economic growth in Vietnam in the near future?
Keywords: E-commerce, green growth, green economy

1. Introduction
Green economy and sustainable growth are issues of global interest, including
Asia-Pacific countries such as Vietnam, where each nation must weigh the choice
between simple economic growth (prioritizing growth first, followed by environmental
protection) or green growth (simultaneously pursuing economic growth while ensuring
environmental sustainability). Achieving green economic growth requires determining
the role and level of contribution of each sector, understanding the dynamics that either
promote or constrain green economic growth within each economic sector. This
understanding enables governmental regulatory bodies to implement policies and
management measures that enhance each sector’s effectiveness in contributing to the
nation’s green economic growth objectives.
In Vietnam, E-commerce represents a rapidly growing economic sector, achieving
significant growth despite challenges stemming from the Covid-19 pandemic and the
global economic crisis. According to the Vietnam E-commerce Index Report (EBI
2024): “Vietnamese E-commerce has continued to experience robust growth, with an
estimated growth rate for the sector of over 25% in 2023 compared to the previous year,
reaching $25 billion. Online retail sales alone have reached $17.3 billion” (Vecom,
2024). Key questions arise: From a theoretical standpoint, what role does E-commerce
play in the green economic growth of each country? In practical terms, what is the
current contribution and mechanism of Vietnamese E-commerce in green economic
growth? What actions should stakeholders, including the government and businesses,
take to ensure that E-commerce contributes meaningfully to green economic growth in
Vietnam in the future? This study seeks to address these questions.
2. Green economy, green economic growth, e-commerce, and the role of e-
commerce in green economic growth
2.1. Green economy and green economic growth
The concept of a green economy has been widely used, especially in the policy
discussions of various countries, stemming from the approach that material wealth
cannot be achieved without considering environmental risks, ecological degradation,

223 Posts and Telecommunications Institute of Technology, Email: thaptt@ptit.edu.vn

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