Page 581 - Ebook HTKH 2024

indicates that the NEDC policy has significantly reduced urban CO₂ emissions;
compared to non-pilot cities, the NEDC policy led to a 0.83% decrease in urban CO₂
emissions. Based on these findings, the contribution of E-commerce to CO₂ reduction
can be determined through its contribution to the Green Total Factor Productivity
(GTFP) in each province and city.
On the national and international levels, the European Union (EU) is a pioneer in
establishing core standards for digital sustainability through “Digital Product
Passports,” which contain information related to a product's origin, composition,
environmental performance, and carbon footprint. These digital passports are essential
tools for enhancing consumer protection and ensuring greater trust and rigor in
environmental performance claims. In the United Kingdom, an electronic banking
service provider, in collaboration with Mastercard and Helpful, offers incentives for
purchasing products from a list of over 150 sustainable brands.
Large E-commerce enterprises also participate in the mission of adopting green
digital technology to help consumers make more informed decisions. Leading this trend
is Google, with its Google Flights search tool, which now includes a new data field for
“CO₂ emissions” alongside standard sortable categories like price, time, and departure
time. This feature provides travelers with an estimate of the carbon dioxide emissions
generated by their flights. Following Google, companies like Amazon and Ant Group
encourage consumers to make more sustainable choices by offering filter options for
environmentally friendly products and clarifying the environmental impact of products.
The adoption of green digital technology in E-commerce can help raise consumer
awareness of environmental threats and promote solutions to reduce greenhouse gas
emissions.
3. The current role of e-commerce in green economic growth in Vietnam
Based on the synthesized theoretical findings regarding the role of E-commerce in
green economic growth, the author has identified key factors and focuses on analyzing
E-commerce’s role in supporting green economic growth in Vietnam. This analysis
builds on selected aspects discussed by Wheeler, D. (2005), Boateng, R. (2008), and
Bajaj, A. (2004), referencing the list of E-commerce’s relationship with the United
Nations Sustainable Development Goals (SDGs) published by the E-commerce and
Digital Economy Agency, Ministry of Industry and Trade (MOIT, 2024), along with
case studies on E-commerce contributions to green economic growth globally. The
fundamental aspects reflecting the role of E-commerce in green economic growth in
Vietnam are specifically examined below.
E-commerce expands the market for green products
E-commerce enables green production enterprises to access both domestic and
international markets without incurring significant physical infrastructure costs, thereby
motivating them to continue developing sustainable products.
According to the Department of Digital Economy and Digital Society (Ministry of
Information and Communications), Vietnam’s digital economy has recorded substantial
growth, with information technology services contributing the most (approximately
30%), followed by E-commerce (14.3%), hardware manufacturing (12.83%), and the
fastest-growing sector being digital content, with nearly a 104% increase compared to
Q1/2022. In 2023 overall, E-commerce accounted for about 10% of total retail sales of
goods and consumer services revenue, up from 8.5% in 2022 (Vecom, 2024). According
to Modor Intelligence, in January 2024, Vietnam was recognized as one of the top ten

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