Page 558 - Ebook HTKH 2024

55/2014/QH13 issued on June 23, 2014 with a number of legal documents including:
Decree 40/2019/ND-CP issued by the Government on May 13, 2019.

Circular 27/2015/TT-BTNMT issued by the Ministry of Natural Resources and
Environment on May 29, 2015.
Accordingly, owners of projects, establishments and industrial parks need to
submit periodic reports on environmental monitoring and supervision, continuous
automatic monitoring, domestic solid waste management, conventional industry solid
waste management, hazardous waste management, imported scrap management,
environmental monitoring and restoration results and other environmental reports.
Currently, there are no manufacturing and trading enterprises registered to sell

sanitary products on the market that have been accused of causing adverse impacts on
the environment. Furthermore, using natural, biodegradable input materials is also a way
to ensure the internal “green place” of the business. One form of marketing related to
green places is partnering with refill stations. This is a business model that has emerged
in the last few years, with many stores in big cities and all the popular products on the
market.

4. Model building and data collection
4.1. Model building
Based on the basic elements of green marketing mix including green product,
green pricing, green marketing, green distribution (green place), the hypotheses put
forward are:
H1: Green product has a positive influence on customer’s decisions to buy hygiene
products.

H2: Green price has a negative influence on customer’s decision to buy hygiene
products.
H3: Green promotion strategy has a positive influence on customer’s decision to buy
hygiene products.
H4: Green place strategy has a positive influence on customer’s decision to buy
hygiene products.

Hypotheses are expressed in the following models:

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