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DETERMINANTS OF DIGITAL TRANSFORMATION IN ACCOUNTING: EVIDENCE
                                       FROM PRIVATE UNIVERSITIES IN VIETNAM



                                        Hoang Thi Phuong Lan* , Nguyen Thuy Phuong    2
                                                               1

                              1, 2 University of Economics and Technology for Industries, Hanoi, Vietnam.
                                                 (*E-mail: htplan@uneti.edu.vn)


                                                          ABSTRACT
                        This study examines the factors influencing digital transformation in accounting within
                  private universities in Vietnam. Based on a synthesis of theoretical foundations and previous
                  studies, the research model was developed with six factors, including policy and legal
                  environment, leadership support, accounting staff competence, financial resources,
                  information technology infrastructure, and digital organizational digital culture. Data were
                  collected from 162 valid survey responses obtained from leaders and accounting staff
                  working at 30 private universities in Vietnam. The research results indicate that all six factors
                  have positive effects on digital transformation in accounting in private universities. Among
                  these factors, financial resources have the strongest influence, followed by digital
                  organisational culture, leadership support, information technology infrastructure, policy and
                  legal environment, and accounting staff competence. Based on these findings, the study
                  proposes several managerial implications for promoting the digital transformation of
                  accounting in private universities in Vietnam.
                        Keywords: Accounting, digital transformation; Vietnam.


                        1. Introduction
                        Digital transformation plays a significant role in the accounting functions of private
                  universities in Vietnam. The adoption of digital technologies such as accounting software,
                  digital databases, and financial management platforms helps improve the efficiency of
                  processing, storing, and utilising accounting information within educational institutions. In
                  particular, for private universities in Vietnam, digital transformation in accounting not only
                  contributes to the automation of operational processes but also enhances the accuracy,
                  transparency, and control of financial activities within universities (Bhimani & Willcocks,
                  2014). Moreover, the implementation of digitalised accounting systems facilitates data
                  integration, strengthens managerial capabilities, and promotes the modernisation of
                  financial management practices in higher education institutions (Vial, 2021).
                        In the context of increasing emphasis on improving governance quality and
                  competitive capacity among        private universities in    Vietnam,   promoting    digital
                  transformation in accounting has become particularly important. However, the
                  implementation of digital transformation is often influenced by various factors, including
                  information technology infrastructure, the digital competencies of accounting staff,
                  leadership support, and the institutional environment. Therefore, examining the factors that
                  influence digital transformation in accounting within private universities in Vietnam is
                  significant from both theoretical and practical perspectives. Identifying and analysing these
                  factors will enable private higher education institutions to better understand the
                  opportunities and challenges associated with digital transformation while also providing a



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