Page 449 - ISC PROCEEDINGS 21.4
P. 449
[2]. Csikszentmihalyi, M. (1990). Flow: The psychology of optimal experience. Harper
& Row.
[3]. DataReportal. (2024). Digital 2024: Vietnam.
https://datareportal.com/reports/digital-2024-vietnam
[4]. Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user
acceptance of information technology. MIS Quarterly, 13(3), 319–340.
[5]. Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in
human behavior. Plenum.
[6]. DeLone, W. H., & McLean, E. R. (2003). The DeLone and McLean model of
information systems success: A ten-year update. Journal of Management Information
Systems, 19(4), 9–30.
[7]. Lerzan, A., et al. (2015). Social influence and consumer behavior in e-commerce.
Journal of Interactive Marketing.
[8]. Mehrabian, A., & Russell, J. A. (1974). An approach to environmental psychology.
MIT Press.
[9]. Metric. (2023). Overview report of the online retail market in Vietnam [In
Vietnamese].
[10]. Ministry of Industry and Trade (Vietnam E-commerce and Digital Economy
Agency). (2023). Vietnam e-commerce white book 2023 [In Vietnamese].
[11]. Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.).
McGraw-Hill.
[12]. Oxford University Press. (1990). Oxford English dictionary (2nd ed.). Clarendon
Press.
[13]. Park, D. H., Lee, J., & Han, I. (2007). The effect of online consumer reviews on
consumer purchasing intention: The moderating role of involvement. International
Journal of Electronic Commerce, 11(4), 125–148.
[14]. Raman, P. (2020). Understanding female consumers’ intention to shop online:
The role of trust, convenience and customer service. Asia Pacific Journal of Marketing and
Logistics, 32(4), 867–889.
[15]. SEA Limited. (2023). Financial results.
[16]. TikTok, & Boston Consulting Group. (2022). Shoppertainment: APAC’s trillion-
dollar opportunity.
[17]. Tomorrow Marketers. (2023). Report on consumer trends and
shoppertainment in APAC [In Vietnamese].
[18]. VECOM. (2023). Vietnam e-commerce business index (EBI) report [In
Vietnamese].
[19]. Vroom, V. H. (1964). Work and motivation. Wiley.
[20]. Wongkitrungrueng, A., & Assarut, N. (2020). The role of live streaming in
building consumer trust and engagement with social commerce sellers. Journal of
Business Research, 117, 543–556.
[21]. Xiang, L., Zheng, X., Zhao, S., & Kinshuk. (2016). Exploring consumers’ impulse
buying behavior on social commerce platform: The role of parasocial interaction.
International Journal of Information Management, 36(3), 333–347.
[22]. Yin, X., Wang, H., Xia, Q., & Gu, Q. (2019). How social interaction affects
purchase intention in social commerce: A cultural perspective. Sustainability, 11(8),
Article 2423.
448

