Page 50 - Ebook HT QTNHS
P. 50

proposes  several  recommendations  regarding  the  development  of  a  digital  vision,  training
               programs, and mechanisms for measuring digital culture alongside technology investments. The
               study underscores the significance of "people and culture" as essential conditions for successful
               digital transformation in the banking sector.

                       Keywords:  digital  transformation,  catalyst,  digital  culture,  customer  experience,
               innovation.














































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