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a core component of business model innovation and ecosystem value generation, rather
than a reactive anti-piracy solution.
5.2. Developing a “Controlled Openness” digital ecosystem
The current ecosystem landscape in Vietnam is characterized by fragmented and
partially closed platforms with limited interoperability. Instead of replicating fully closed
“walled garden” models, enterprises should adopt a “controlled openness” strategy,
which includes enabling interoperability across platforms and devices through shared
technical standards; maintaining DRM-based authentication, encryption, and licensing
mechanisms to protect content; and encouraging third-party developers to expand
ecosystem functionality. This approach allows firms to balance control and openness,
avoiding technological isolation while enhancing scalability and innovation capacity.
5.3. Investing in technological standards and interoperability
One of the major constraints of Vietnam’s digital content market is the lack of
unified technical standards. Enterprises should prioritize adoption of internationally
recognized DRM standards; Investment in digital identity systems, encryption
technologies, and rights metadata management; and Cross-industry collaboration to build
interoperable ecosystems rather than isolated proprietary systems. Improving
interoperability is essential not only for enhancing user experience but also for enabling
Vietnamese digital content to participate in global value chains. A high degree of
interoperability not only improves user experience but also enables Vietnamese content
to integrate into global value chains.
5.4. Integrating DRM with data strategy and service personalization
In the platform economy, value resides not only in content itself but also in user
behavioral data. Enterprises should integrate DRM systems with data analytics systems
and AI-driven personalisation strategies in order to better understand how users’
behavior and consumption patterns, access, consume, and interact with digital content;
develop personalized services; and optimize pricing and distribution models. The
combination of rights management and data analytics enables firms to transition from a
product-centric model to the delivery of comprehensive digital experiences. This
transition supports a shift from product-based competition to experience-based
competition, which is central to platform economy dynamics.
5.5. Strengthening collaboration among content, technology, and
telecommunications enterprises
DRM can only achieve its full effectiveness when implemented in a coordinated
manner across stakeholders within the value chain. Content producers, technology
companies, and telecommunications providers should therefore establish strategic
alliances to share distribution infrastructure and protect digital content, while jointly
developing domestic content distribution platforms of sufficient scale to compete
internationally. Firms should establish strategic alliances across the value chain to share
infrastructure for content distribution and DRM implementation; co-develop domestic
platforms with sufficient scale to compete internationally; and reduce duplication of
investment and technological inefficiencies. Such collaboration is critical for overcoming
structural disadvantages relative to global platforms, and helps reduce fragmented
investment costs and contributes to the formation of a sustainable digital content market.
5.6. Refining the legal framework toward a balance between protection and
competition

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