Page 587 - Ebook HTKH 2024

responsible for achieving E-commerce training goals aimed at green economic growth
in Vietnam. Policies should support EdTech development, with the first step being the
promotion of digital educational products within the public sector, especially those
containing green economy and sustainability training. Additionally, an urgent priority is
to establish university-level E-commerce curriculum standards, integrating competency
standards that enable graduates to contribute to green economic growth in Vietnam.
Further measures are needed to reduce environmental emissions within E-
commerce, focusing on key players such as retailers, logistics providers, and consumers.
A guideline for identifying green retailers (those prioritizing recyclable materials,
reducing plastic waste, or selling eco-friendly products) should be established.
Improving digital postal address infrastructure can serve as a foundation for developing
intelligent logistics. Vietnamese businesses should be supported in accessing sustainable
logistics technologies and solutions. Additionally, efforts should be made to raise public
awareness of responsible consumption.
Business solutions
Solutions for businesses to contribute to green economic growth focus on activities
within the E-commerce business value chain (such as production, packaging, and
delivery to customers) and broader contributions to the economy (including selecting
sustainable input materials, supporting product consumption in economically
disadvantaged regions or among ethnic minority communities, and influencing
consumer behavior). Specific solutions include:
Improving the quality of E-commerce human resources within companies.
Personnel should be equipped with both the knowledge and qualities necessary to
implement green and smart E-commerce solutions and business culture. Companies
should recognize that eco-friendly packaging and transportation can enhance
profitability while ensuring product safety during transit.
Proactively initiating or joining alliances for smart logistics solutions by applying
big data and AI technologies to customer data. This enables customers to pick up and
return goods at designated points (PUDO) or through contactless delivery lockers,
thereby optimizing delivery processes and conserving resources.
Investing in attractive, eco-friendly product packaging that addresses the challenge
of higher costs associated with sustainable packaging while also increasing perceived
value for customers, potentially justifying higher prices or targeting more
environmentally conscious customer segments.
Prioritizing partnerships within the green production value chain by incorporating
sustainability criteria into supplier evaluations. Companies can also implement
communication and trade promotion programs aimed at changing consumer habits, such
as discounts for loyal customers purchasing green products, incentives for customers
accepting products without packaging, or free or reduced shipping fees for delayed, non-
express deliveries.
Solutions to help businesses contribute to green economic growth focus on
activities within the E-commerce value chain (production, packaging, delivery to
customers) as well as broader contributions to economic growth (such as selecting
sustainable input materials, supporting product consumption in economically
disadvantaged areas or among ethnic minority communities, and influencing consumer
behavior).

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