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By using legal analysis and comparative legal analysis, the paper has shown that
                  foreign legal systems offer useful lessons, but that Vietnam should adapt rather than
                  mechanically replicate them. Vietnam should focus on improving the coherence and
                  enforceability of the existing legal regime on personal data protection, especially in
                  relation to consent, corporate accountability, data breach notification, sanctions, and
                  institutional coordination. In this way, the paper contributes not only a general overview
                  of the legal framework, but a more focused analysis of the structural issues that continue
                  to affect personal data protection in business practice in Vietnam.


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